Human Resources

I Have just scanned through a vintage magazine from way back in the fuzzy past of 1999.... and i came across this piece of advertising/subliminal messaging. I fancied having a go at writing up a blog on it, as at first impression suspected that i could never EVER get anything out of it.

So that is my challenge.

Critically, what can i analyze in this image? why and how is this relevant to my course studies?



At first glance my eyes are literally pulled to the bright red font at the header of the image. why? the hue and contrast levels in comparison to the rest of the image are in different worlds. Human resources? To be human = Bipedal primates belonging to the mammalian species. It goes on, into a short paragraph describing in detail what 12 million tourists buy when they have unpacked their bags. then a visual of young adult males posed on a set of stairs eating Mc Donald's food.

So what is this symbolizing? and why?

I can only assume that this is proposing that other than Mc Donald's being a huge corporation and a favorite of many people
especially young males? is this also a sign. Also tourists may eat Mc Donald's when in a foreign country because of the reliability in knowing the brand name from there own country with Mc Donald's being in over 120 countries around the world.